Impact 360 Institute
In the fall of 2018, we began working with Impact 360 Institute, a leadership development non-profit founded by Chick-Fil-A, to build a platform with the ability to both host and distribute their online video courses. We built two different websites on Kajabi, a platform specifically designed to work with online video courses. For each site, we integrated a modern, clean design with different icons, captivating copy, video previews, and custom graphics to showcase these courses featuring world-class theologians.
We have worked with Impact 360 on a variety of video projects since 2017, including filming events in collaboration with the Barna Group, a nationally recognized Christian research group. We have produced, filmed, and edited video interviews with leading authors and scholars, captured the excitement and energy at summer leadership camps, and even produced the marketing video for Trudy Cathy White’s book, Climb Every Mountain. With every video we make, we integrate state of the art graphics with high quality content and world class editing to produce videos that assist Impact 360 in their mission to develop a biblical worldview in the leaders of tomorrow.
As part of our work with Impact 360’s online video courses, we built a social media campaign for Gen Z Lab, a course designed to guide those “leading the next generation in a post-Christian culture”. We built minute long teaser videos with bumpers to release via email, Facebook, and Twitter, and wrote sales copy to drive users to sign up for the course. After a 6 month campaign, we took Gen Z Lab from 0 - 2,600 members, enough to convince Impact 360 to run a second season of Gen Z Lab for it’s audience, which we will be producing this summer and fall.
Sugar Hill UNITED METHODIST CHURCH
Sugar Hill United Methodist Church is a church in Buford, Georgia that’s also known as the “Church On the Hill”. We worked with SHUMC’s communication team to completely overhaul their entire communication strategy, complete with new branding, three new websites, social media campaigns, and graphics. Using the Wordpress platform, we built a robust church site geared towards inviting guests to be “known and loved” and also providing showcase and direction for all the various missions opportunities, youth and adult groups, and children’s ministries taking place “On the Hill”.
We worked with Sugar Hill to produce a welcome video with lots of energy for their guests. For this video, we had to use animation graphics and bumpers to integrate different fonts and animations with the content. We also built an interactive video using a software called “Interactor” that allows viewers to click through to different sections of the video depending on what they would like to see next.
Since the summer of 2018, we have worked with the Church On the Hill to build and implement a social media strategy aimed at meaningfully engaging their congregation online. This strategy includes blogs, funny videos, and thoughtful prompts to get the congregation talking with each other online. Our Facebook and Instagram activity has been especially key in driving registrations for youth events, volunteer drives such as “From Hunger to Hope”, and more. *We work with another company to acquire the designs for the majority of our client’s posts.